There are different ways that companies use and care of, first to attract talent, and then to keep it in the company, and keep them motivated. To attract the talent you need to go within the company and appreciate a certain reputation of being, a great atmosphere, professional and honest collaboration within the company, objectivity in assessing individual and team results and even departments.
In these times of drastic changes (crises are but moments of dramatic evolution) where you can experience some storms, it is necessary to maintain the value of effort and understanding of small mistakes that can be done, cause unless you do it talent fly as things move. It is also advisable to keep a good transparency about the situation in each company to avoid two aspects that hinder continuous improvement and creativity, uncertainty and fear. True, there are people that have digested these two condiments because they have lived in momentous times, so they can have a lot of resistance, but that is not the most usual.
The current environment no longer supports the old solutions, and re-do what was done is needed, now past successes do not imply future success. Companies need to take steps to straighten or strengthen their success, it is no longer a matter of making it possible but necessary, and it is therefore necessary to keep talent motivated.
We can help you about motivation.