Marketing Strategy Expert
Experts facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. Marketing Strategy Experts are able to define a product's or brand's unique value proposition, target markets and strategies to connect with defined audiences. Experts are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities. Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Expert certification by SMstudy after passing the exam.
|SCMS-E||5-years work experience||Study of all processes from SMstudy® Guide – Marketing Strategy book, 40 mandatory educational hours and professional recommendation.||Sales and Marketing Professionals and Specialists|
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Strategy Experts.
Candidates should have a minimum of 5 years work experience. It is preferable to complete the Marketing Strategy Specialist certification and study all processes in the SMstudy® Guide –Marketing Strategy book before applying for the Marketing Strategy Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Strategy Expert training provided by an Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.