SMstudy® Certifed Marketing Strategy Specialist
Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Specialist certification by SMstudy after passing the exam.
|SCMS-S||3-years work experience||Study of all processes in SMstudy® Guide – Marketing Strategy book and 20 mandatory educational hours||Sales and Marketing Professionals|
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.
Candidates should have a minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional certification and study all processes in the Marketing Strategy Guide book before applying for the Marketing Strategy Specialist certification.